Privacy policy

At V&D FASHION, we value your privacy and are committed to protecting your personal information. This privacy policy describes how we collect, use, disclose and protect your information when you visit and make purchases on our website. By using our website, you consent to the practices described in this policy. Please read this policy carefully. If you do not agree to the terms of this policy, please do not access this website.

1. Information we collect

We collect information that you provide directly, as well as information that is collected automatically when you use the Site.

Information you provide to us

When you interact with our website, we may collect the following types of personal information:

Account Information: Your name, email address, password, and account preferences when you create your account.

Order information: billing address, shipping address, phone number and payment information when you make a purchase.

Communication Information: Any information you provide when contacting our customer service team, subscribing to a newsletter, or participating in a survey, promotion, or competition.

Information collected automatically

when you visit our website, we may automatically collect certain information, including:

Device information: IP address, browser type, operating system, device type and unique device identifier.

Usage information: pages visited, time on page, click patterns, referrers, and navigation paths.

Location Information: General geographic location based on your IP address.

Cookie information: Information collected through cookies, web beacons, and similar tracking technologies (see the "Cookies and Tracking Technologies" section below).

2. How we use your information

We use the information we collect for the following purposes:

Process transactions: Process your order and payment, and deliver your purchases.

Provide customer service: respond to your inquiries and requests and provide support.

Improve the site: Analyze usage trends, improve site functionality, and enhance your shopping experience.

Send messages: Send order confirmations, shipping updates, promotional emails, and marketing messages (you can choose to unsubscribe at any time).

Prevent Fraud: Detect, prevent, and respond to fraudulent activity and unauthorized access.

Comply with legal obligations: Comply with applicable laws, regulations and legal process.

Personalize your experience: Provide product recommendations and content tailored to your preferences and browsing history.

3. How we share your information

We do not sell your personal information to third parties. We only share your information in the following limited circumstances:

Service Providers: We share information with trusted third-party service providers who assist us in operating our business, including payment processors, logistics carriers, email marketing platforms, and analytics service providers. These service providers are contractually obligated to protect your information and use it only to provide services to us.

Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process or government, or if we believe that disclosure is necessary to protect our rights, your personal safety, or the personal safety of others.

Information may be transferred as part of the transaction. If the ownership or use of your personal information changes, you will be notified via email and/or a prominent notice on the Site.

With your consent: We may share your information for other purposes with your explicit consent.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website.

What are cookies?

Cookies are small text files that are stored on your device when you visit a website. They help us recognize your browser and remember certain information.

Types of cookies we use:

Necessary Cookies: Cookies that are necessary for the website to function properly (e.g. shopping cart, checkout process).

Performance cookies: collect anonymous data about how visitors use our site to help us improve performance.

Functionality Cookies: Remember your preferences and settings to provide a personalized experience.

Marketing Cookies: Track your browsing activity in order to serve relevant advertising and measure the effectiveness of marketing campaigns.

Manage cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Most browsers allow you to reject or delete cookies.

You can usually find the cookie settings. In your browser's Options or Preferences menu.

To find out more about cookies, visit www.allaboutcookies.org.

"Do Not Track" (DNT)

Some browsers offer a "Do Not Track" (DNT) feature. Currently, there is no unified standard for how companies should respond to DNT signals. Therefore, we do not change our data collection and use practices in response to browsers' DNT signals.

5. Data security

We use industry-standard security measures to protect your personal information, including:

SSL (Secure Sockets Layer) encryption is used for all data transmitted between your browser and our servers.

Ensure all payment transactions are PCI DSS Level 1 compliant through our payment processor.

Implement access control and authentication mechanisms to limit unauthorized access to personal data.

Conduct regular security assessments and monitoring of our systems.

Although we strive to protect your Personal Information, no method of transmission over the Internet, or method of electronic storage is 100% secure. We cannot guarantee absolute safety, but we are committed to implementing and maintaining the highest level of reasonable safety standards.

6. Data retention

We will only retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

• Order and transaction data: retained for a minimum of 7 years to comply with US tax and accounting regulations (IRS requirements).

• Account Information: Retained while your account is active. You may request deletion of your account at any time.

• Marketing and communications data: retained until you unsubscribe or request removal.

• Website usage data: retained for analysis purposes for up to 26 months.

Your Rights Under the California Consumer Privacy Act (CCPA)

As a California-based business, we comply with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). California residents have the following rights:

right to know

You have the right to request us to disclose the categories and specific content of your personal information, including:

• Categories of personal information collected

• What personal information is collected by the source of the information?

• The business purpose for collecting the information

• The categories of third parties with which this information is shared

Right to erasure

You have the right to ask us to delete your personal information, subject to certain exceptions (for example, information needed to complete a transaction, detect a security incident, comply with a legal obligation, or for a specific internal purpose consistent with your expectations).

right to refuse sale

You have the right to opt-out of the sale of your personal information. As stated above, we do not sell your personal information to third parties. Therefore, there is no need to set up a refusal to sell mechanism, but we fully respect this right.

right to non-discrimination

We will not discriminate against you for exercising any of your CCPA rights. You will not experience different pricing or service quality, or be denied service for exercising your privacy rights.

Right of correction

You have the right to request that we correct inaccurate personal information we hold about you.

How to exercise your CCPA rights

To exercise any of the above rights, please contact us via:

Email: info@vdfashiona.com

Phone: +1 (323) 247-1982

We will respond to your request within 45 days. We may ask you to verify your identity before processing your request to protect your privacy and security.

We will not discriminate against you for exercising any of your CCPA rights.

7. Children's Privacy (COPPA)

Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13 years of age. In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect or solicit personal information from anyone under the age of 13 without verified parental consent.

If we learn that personal information from a child under 13 has been collected without parental consent, we will take steps to delete that information as quickly as possible. If you believe that we have collected information from a child under 13, please contact us immediately at info@vdfashiona.com. Third party services

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We recommend that you review the privacy policy of any third-party website you visit.

Third-party services integrated with our website may include:

• Shopify (e-commerce platform)

• Payment processors (e.g. Stripe, PayPal)

• Google Analytics

• Email marketing platforms (eg: Klaviyo, Mailchimp)

• Social media platforms (e.g. Facebook, Instagram)

• Advertising and remarketing services

Each of the above-mentioned third-party services has its own privacy policy, and we recommend that you review these policies.

8. Email Marketing

• We may send you marketing emails about new products, promotions and other information that we think may be of interest to you.

• You can unsubscribe from any marketing email at any time by clicking on the "unsubscribe" link at the bottom of any marketing email.

• You may also request to be removed from our mailing list by contacting us at info@vdfashiona.com.

• Unsubscribing from marketing emails will not affect the receipt of transactional emails (such as order confirmations, shipping notifications, etc.).

9. International users

Our website is operated from the United States. If you access our Site from outside the United States, please be aware that your information may be transferred to, stored and processed in the United States, where our servers and business operations are located. By using our website, you consent to the transfer of your information to the United States; the United States' protective laws may differ from the laws of your country of residence.

For users located in the European Economic Area (EEA), the United Kingdom, or other jurisdictions with data protection laws similar to the GDPR, we process your data based on the following legal bases:

• Performance of the contract (processing of your order)

• Legitimate business interests (to improve our website and services)

• Consent (marketing communications)

You may have additional rights under applicable data protection laws, including the rights of access, rectification, deletion, restriction of processing and data portability. To exercise these rights, please contact us at info@dfashiona.com.

10. Changes to this Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. At that time, we will update the "Last updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically to learn how we protect your information.